In a perfect world, we’d have lots of time to connect and network with all the people we’d like to get to know, and to put a lot of time into building our professional relationships. But in the fast-paced world of business, that isn’t how it works. Time for networking is often limited to an event, or in between sessions at a conference. That means we have to network smarter.
Whether meeting several people at an event, or arranging a one-to-one meeting with a representative of a company that interests you, these tips help you make the to most out of a short conversation.
Get your elevator pitch down
Be able to say who you are and what you do in 20-30 seconds. Whether you are networking at an event or holding a one-on-one meeting, the more efficiently and concisely you can sum up exactly what you do, the better. A solid elevator pitch means more time for meaningful questions. Here are a few tips to write your perfect elevator pitch.
Go broad, not deep
When you’re at a networking event or convention, the point is to meet and connect with as many people as you can. That means not spending too much time on any one conversation. You don’t want to cut off your conversation partner mid-sentence, but try not to let the conversation get too tangential. Stay focused in order to make more connections.
One-on-one meetings
Perhaps you’ve used your Nodily app, while at an event, to set up a meeting with a colleague or with the representative of a company you’re prospecting. Conventions and events can be busy and stressful, so make the invitation more appealing by setting a 20 minute time limit. Then use the time wisely, asking questions that go straight to the point and that you couldn’t have answered simply by looking at the company’s website.
Do your homework
Maximize your time at your next event by doing a little advance preparation. Your Tme2 app makes it easy to find out who is going to be at the event, allowing you to prepare for the conversations you’d like to have with other attendees. Don’t lose time talking about the details you could easily find on the company’s website or the individual’s profile. Move straight to the questions that matter.
Remember unique details
The more personal details you can remember from your conversation, the more you’ll have to connect over later, making follow up much easier. For example, in an email after the event you may reference the other person’s interest in travel or sailing, or provide a resource the individual was seeking. This is a great way to keep the conversation going.
It doesn’t stop there…
Remember, business doesn’t happen at the networking event; this is simply where you make the connection. The real work comes later as you build that connection into a relationship. As soon as you get back to the office, pick up the phone or send an email. Pro networkers don’t throw away prime opportunities by neglecting to follow up. Set up a time to have coffee or lunch and see where the relationship goes.
