“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
What is a tribe ?
As a business owner or representative your job is more than generating clients and customers, it’s bringing people into the larger scope of the work you’re doing, while developing loyalty and even partnership. In short, you’re creating a tribe—a group of people united by an interest, a cause or a product line.
According to Social Media Examiner, identifying tribes is a form of market segmentation that focuses on and brings value to your customer/client subgroups. And it can mean tangible success for your business :
Marketing segmentation offers an interesting opportunity to continue to grow your following while delivering highly targeted content that is relevant to your most profitable customer segments… Put simply, market segmentation is creating groups of your customers based on a criterion that signifies that they have similar interests and needs.
Why build a tribe?
Today technology lets us do more than sell, it allows us to connect. Create a loyal, connected, engaged following, and you’ve established a client base for the long term. Your customer groups and subgroups are your tribes.
Identifying and developing tribes helps you to better address your subgroups individually and bring unique value to your followers. There is no limit to the number of tribes you can have, and if your business has unique offerings that appeal to different populations, you may create multiple tribes. This allows you to deliver more targeted content or create events designed to bring tribe members together based on personal characteristics, interests, needs, or favourite products or business offerings.
What kinds of tribes will you build?
There is no limit to the kinds or number of tribes you can create. As you’re thinking about building tribes among your clients, customers or followers, think about what unifies them. Is it their passion for a product or a cause? Is it age or nationality or some other demographic criteria? Can you segment your followers geographically?
Unleash the power of business tribes with Nodily
Nodily understands the importance of customer tribes for enhancing your business or furthering your cause. Clients and customers don’t simply want to do business or buy, increasingly they desire a greater sense of purpose and a feeling of connection.
Thus our Nodily app features a specially designed module to help you build, manage and connect with your tribes. Create a new tribe, invite members, start connecting and watch it grow. Next time you’re at an event, you’ll immediately see other tribe members also in attendance. Nodily then makes it easy to connect with your tribe by scheduling meetings or events.
Nodily puts you in touch with your tribes, allowing you to connect with them in meaningful, profitable ways, while strengthening your connection and promoting the kind of engagement that leads to long-term loyalty.